FDA Confirms NMN Dietary Supplement Status in 2025: A Win for Consumers and the Industry
The FDA NMN dietary supplement status 2025 update marks a turning point for longevity supplements. Nicotinamide mononucleotide (NMN) has been one of the most researched and talked-about molecules in this space. But in 2022, the FDA suddenly banned NMN from being sold as a dietary supplement in the United States, citing pharmaceutical drug exclusivity rules. […]
Opening of second store in Mongolia
Purovitalis opens second store in Mongolia: market leader in a fast-growing market. Haarlem, August 10, 2025 – Purovitalis has opened its second store in the Mongolian capital Ulaanbaatar. This makes it the first longevity brand with physical stores in Mongolia. The opening is part of the company’s international growth strategy in Asia. The official opening […]
Older, worn-out and stuck behind the geraniums? Not according to themselves
Haarlem, August x, 2025 – Most Dutch people feel much younger than they actually are. Especially older people hardly see themselves as old and worn out: the average person over 75 feels only 64 years old. This emerges from new research by Purovitalis, specialist in longevity and healthy aging. The study also shows that healthy […]
Koen Ridder: How Purovitalis Is Pioneering Longevity Science
In this republished interview from Healthnews, we share insights from our CEO, Koen Ridder, who transitioned from being an international badminton player to founding Purovitalis with a commitment to healthy aging. Following a personal health experience, Koen was inspired to develop solutions that promote a healthier life with age—not just for himself, but to help […]
