Opening of second store in Mongolia

Purovitalis opens second store in Mongolia: market leader in a fast-growing market.

• First longevity brand with stores in Mongolia
• Present in 18 countries

Haarlem, August 10, 2025 – Purovitalis has opened its second store in the Mongolian capital Ulaanbaatar. This makes it the first longevity brand with physical stores in Mongolia. The opening is part of the company’s international growth strategy in Asia.

The official opening took place on August x, with founder and former top athlete Koen Ridder personally cutting the ribbon. With this expansion, Purovitalis underlines its position in Mongolia. The brand is working with leading local doctors and expanding step by step. In addition to several planned branches in Mongolia, Purovitalis is also preparing an introduction in South Korea.

Koen Ridder, founder of Purovitalis: “It is fantastic to officially open our second store here. Mongolia is embracing health and prevention at a rapid pace, and our products fit seamlessly into that. For us, this is an important step to make longevity accessible to a wide audience.”

Longevity market on the rise

The demand for nutritional supplements is increasing worldwide. Consumers are becoming more aware of the importance of prevention, and interest in longevity products is also growing rapidly. Purovitalis responds with scientifically substantiated supplements that meet the desire to stay healthy and vital longer.

International growth strategy

Since its founding in 2021, Purovitalis has been growing rapidly. Recently, the company expanded into Japan, Greece, and the US. With a presence in now 18 countries, the brand positions itself as a pioneer in the emerging longevity market.

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