seo-specialist

purovitalis

Search Engine Optimization Specialist

Publication date: 10.2023

Haarlem, Netherlands

HBO

Job Description:

As an SEO Specialist at Purovitalis, you will play a crucial role in improving our online visibility, increasing organic traffic, and ensuring the overall health of our website. You will work closely with our marketing and web development teams to optimize our digital presence, drive organic growth, and enhance the customer experience.

What you will be doing:

Keyword Research and Analysis:

Conduct thorough keyword research to identify relevant search terms and trends.
Analyze competitor keywords and performance to gain a competitive edge.

On-Page SEO Optimization:

Optimize website content, meta tags, and headings for SEO best practices.
Ensure proper internal linking and site structure for improved user experience.

Technical SEO:

Collaborate with web developers to address technical SEO issues and improve site speed, mobile-friendliness, and indexing.
Implement schema markup and other structured data to enhance search engine visibility.

Content Strategy:

Develop and execute content strategies that align with SEO goals.
Create engaging, informative, and optimized content for blogs, product pages, and other website sections.

Link Building:

Build high-quality backlinks through outreach, partnerships, and content promotion.
Monitor and disavow harmful or low-quality backlinks.

Performance Tracking and Reporting:

Utilize SEO tools and analytics to track and measure website performance.
Provide regular reports on SEO KPIs, rankings, and traffic improvements.

Stay Informed and Adapt:

Stay updated with industry trends, search engine algorithm changes, and SEO best practices.
Continuously adapt strategies to maximize organic search performance.

skills and values

Bachelor’s degree in Marketing, Digital Marketing, or a related field preferred.
Proven experience as an SEO Specialist with a track record of improving organic search performance.
Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, or Moz.
Strong understanding of search engine algorithms and ranking factors.
Excellent knowledge of on-page and technical SEO best practices.
Experience with content management systems (CMS), preferably WordPress.
Strong analytical skills and the ability to interpret data to drive actionable insights.
Excellent communication and teamwork skills.

Perks you will enjoy

If you are a passionate SEO Specialist who is eager to make a significant impact on the online presence of a wellness brand, we encourage you to apply. Join us at Purovitalis and help us empower individuals to lead healthier and happier lives!

3 steps to get the job

What’s next?

Apply now and become part of our great team. We will respond within 5 working days. Don’t miss this opportunity!

1you apply

2you get a response

3You get an interview invitation